FASHION FADES BUT STYLE REMAINS
PARTNER WITH US
We work in collaboration with Fashion, Jewellery, Shoes, Children, Handbag.
We are unafraid to take up new challenges, our passion is our drive. We truly believe in the buying power of the consumers. For a long lasting success in this competitive fashion retail industry, Brands and Designers must explore new ways, new markets and new niches.
You MUST always think about the customers:
We take your brands directly to potential buying customer nationally or internmationally.
ENGAGE | GET NOTICED | INTRODUCE | REMIND |
We help increase your brand awareness
We help increase your brand positioning
We help reach new niches, new markets
We help you gain new costumers
We help maximise your growth
We help maximise your profit
GIVE YOUR BUSINESS A BOOST
STYLE BY DEFINITION is a B2B and B2C, Showroom Pop up Concept Fashion Marketing, and Sales Platform for international High Fashion Independent Women wear | Children Wear | Handbags | Jewellery brands with an offline philosophical approach.
Founded in 2009 and traded until 2016 as a wholesale showroom agency in London by SIDONIE SANDRINE and her husband Thanos Tsourapas. Respectively, Sidonie is a Fashion Marketing & Brands specialist, with a BA in Buying & Merchandising from The London College of Fashion of the UAL) and Thanos is a Project Scheduling Expert with a MSc in Project Engineering & Construction Management at the University of California in Berkeley and a MBA at City University London.
In 2016 Sidonie introduced the mobile Pop up Marketing strategy with the focuse on brands to engage directly with customers. Whether you are getting your business off the ground or you are an established business, getting customers to discover and trust your brand is crucial.
Our mobile pop up shop events (branded POP UP A PORTER) are based on a shop concept carefully , curated to promote and sell all the brands of our collaborators of high fashion international brands of classics and trends from their previous seasons.
The brands we carry are authorized to ensure the 100% authenticity of the stock.